Jab, Jab, Jab, Right Hook by Gary Vaynerchuk

Jab, Jab, Jab, Right Hook

By Gary Vaynerchuk

  • Release Date: 2013-11-26
  • Genre: Marketing & Sales
Score: 4.5
4.5
From 6 Ratings
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Description

New York Times bestselling author and social media expert Gary Vaynerchuk shares hard-won advice on how to connect with customers and beat the competition. A mash-up of the best elements of Crush It! and The Thank You Economy with a fresh spin, Jab, Jab, Jab, Right Hook is a blueprint to social media marketing strategies that really works. 

When managers and marketers outline their social media strategies, they plan for the “right hook”—their next sale or campaign that’s going to knock out the competition. Even companies committed to jabbing—patiently engaging with customers to build the relationships crucial to successful social media campaigns—want to land the punch that will take down their opponent or their customer’s resistance in one blow. Right hooks convert traffic to sales and easily show results. Except when they don’t.

Thanks to massive change and proliferation in social media platforms, the winning combination of jabs and right hooks is different now. Vaynerchuk shows that while communication is still key, context matters more than ever. It’s not just about developing high-quality content, but developing high-quality content perfectly adapted to specific social media platforms and mobile devices—content tailor-made for Facebook, Instagram, Pinterest, Twitter, and Tumblr.

Reviews

  • Great book, just need the Audio now!

    5
    By scottyboom
    A fantastic read and a real eye opener for businesses out there today. As you say Gary we live in a world where time is precious, which is why I consume most of my books via audio (in the car, at the gym, washing the dishes etc.). So come on, get the audio recorded. I listened to 3 other books I downloaded after realising I couldn't get this JJJRH. So i would've finished this weeks ago if it were available and probably would have also finished The Thank you Economy and Crush It by now. You keep writing them and we'll keep reading :)

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